http://www.nytimes.com/2009/09/20/business/20amazon.html?ref=business
Summary:
This article talks about the rapid growth of Amazon in the market. Amazon is being compared to Wal-Mart because of the big market share they both have. It also describes the rate of Amazon's growth by giving their sales revenue of each year which is a way of determining the growth of a firm.
The article covers the following topics from our syllabus:
1.7 Growth, 3.3 Cause of cash flow problems - overstocking (Amazon does not have this problem, so one less cause to cash flow problems), 4.1 Market Share, 4.5 Promotion, 4.6 Place
One business tool/theory/technique to the organization:
1.7 Growth
This article compares sales revenues of Amazon and Walmart of each year to provide the reader the sense of the rate of their growth in market share. Amazon's market share and size is increasing rapidly for the past few years. It shows that the ratio it has in the market is getting larger and larger. To continue this trend, Amazon can look at a few strategies. For internal strategies, they can lower their prices, and do more advertising. For external strategies, they can merge or takeover other bookstores, have joint ventures, or strategic alliances.
